1. Create delightful products and use smart marketing
Apple's advertising would help to create one of the most successful companies in history, and it would also transform traditional marketing strategies. Its Super Bowl ad, "Think Different", ads series, "Get a Mac", campaign and product launches are all examples of Apple's cool marketing strategy. This marketing strategy reflects the sleek design of the products and helped Apple turn around a bankrupt company. Steve Jobs' gift was marketing. He understood that smart marketing campaigns and delightful products were the keys to success. His products were a show stopper and he used his audience's emotions to sell them. Here are some lessons from Jobs' marketing genius: Make a great product, create an emotional brand experience through campaigns and events, and never stop innovating for customers.
2. Tap into your personal networks
Network Marketing is the use of the personal networks and contacts of other agents within a company to promote products or services. Because network marketing has an incentive structure, agents promote products and services to their customers. Mary Kay Ash, for instance, founded her global cosmetics company in 1963 on the principle of network marketing. Although she wasn't the first to do it, she was one of the most successful. She figured out how network marketing could be integrated into the everyday life of middle-class families. Mary Kay created a makeup empire by recruiting stay-at-home mothers who wanted to make an income, but weren't interested in the traditional 9-5 job.
3. Turn your brand into a spectacle.
Michelle Obama, former First Lady, has been a cultural icon for her charismatic and approachable presence on the international stage. Her new book, "Becoming", has seen her rise to greater heights. While the book was certain to be a huge success, Michelle Obama's marketing gift made it an even greater success. A 12-city book tour was organized for Becoming's launch. However, the reactions and production at each event were more like a concert than a book reading. The tickets sold for as high as $3,000 and were often sold out in the stadiums where the events were held. Michelle Obama transformed her book tour into a spectacle with vivid music and a compelling introduction video. Even celebrity interviewers were invited. Michelle Obama knows what attracts audiences. She's funny on late-night shows, charms Ellen viewers, and puts on unmissable events. Michelle Obama, a marketing genius and a marketer, has made her best-selling book a memorable moment in a world where people prefer television to books.
4. Your product should sell itself.
Peter Drucker's 60-year-long career as a manager was well-known. Drucker was the founder of management theory. He was also the go-to advisor for many of the most prominent CEOs of businesses, such as Andy Grove and Alfred Sloan. One of his best-known quotes about customers is "The goal of marketing is to understand and know the customer so that the product or service suits him and sells itself." It will sell if you really know your audience and create a product that is well-suited for the market.
5. Smarter consumers are out there than you might think
Famously, David Ogilvy said that the consumer is not a moron. He is your wife. Ogilvy built his business empire by understanding his target audience. Even though his quote may seem dated, it is still a core principle: your customers are smarter and more intelligent than you think. You will be able to conduct extensive market research assuming that your customers are also doing their research.
6. Concentrate on the results.
Ann Lewne Adobe's Executive Vice President and Chief Market Officer, is passionate about media and creativity. She has been a leader in digital marketing solutions, bringing creativity back into the technological world and her marketing campaigns. She is currently pioneering a new type of marketing, moving from digital marketing towards customer experience management.
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